Hello,
I'm Jean
Balzan
A Marketing Director & Business Strategy Consultant who places human design at the center of his thinking.
About
I specialize in building brands that matter. With a career spanning financial services, digital media, and global campaigns, I’ve led multidisciplinary marketing teams, managed million-dollar budgets, and delivered strategies that combine creativity with business impact.
I bring a unique blend of strategic vision, hands-on execution, and data-driven decision making. Whether it’s crafting a brand narrative, optimizing digital performance, or guiding marketing teams through change, I help organizations unlock their full potential.
Skills
How can I help you?
Defining clear, compelling brand identities that connect with your audience. Auditing, restructure, and optimize marketing teams and processes for greater efficiency. Designing and execute always-on campaigns, social media strategies, and performance marketing. Creating storytelling frameworks, content strategies, and creative assets that drive engagement.
Experience
High-impact strategist with 13+ years of proven experience in brand positioning, digital ecosystems, and integrated marketing campaigns in Latin America, the US, and Europe.
POSITION
YEAR
Scotiabank / Colombia
Brand Strategy Director
2024 – 2025
Scotiabank / Colombia
Lead Marketing Strategist
2021 – 2024
Mediacom / LATAM
Regional Digital Director
2020 – 2021
DHAA Studio / Colombia
Digital CX Consultant
2020 – 2020
amp&go / New York
LatAm New Business Consultant
2020 – 2020
Findasense / LATAM
Regional CX Engagement Lead
2020 – 2020
Findasense / LATAM
Regional CX Strategy Architect
2018 – 2020
Findasense / Colombia
CX Engagement Architect
2015 – 2018
Portfolio
Over the past decade and a half, I’ve helped companies across industries reshape their brands, strengthen their digital presence, and achieve measurable business results. Here’s a selection of projects that highlight my expertise in Brand Strategy, Digital Growth, and Creative Approaches.
Education
I hold a Bachelor’s Degree in Industrial Engineering, complemented with a Master Degree in Internet Business. My academic foundation, combined with over a decade and a half of real-world experience, allows me to bridge theory and practice — creating strategies that are both creative and business-driven.
2022 – 2023
EUDE Business School
Master Internet Business
2005 – 2009
Rafael Belloso Chacín University
Engineer’s degree, Industrial Engineering
From financial services to international consulting, I’ve helped organizations navigate change and accelerate their growth.
Cover Letter
Dear Visitor,
With over 13+ years of experience shaping brands and driving business growth across Latin America, the U.S., and Europe, I specialize in helping organizations turn strategy into measurable impact. My career spans global companies such as Scotiabank, Procter & Gamble, and The Coca-Cola Company, where I have led marketing transformations, digital ecosystems, and cross-functional teams to deliver scalable result.
As a Marketing Director and Business Strategy Consultant, I combine creativity with data-driven decision making, crafting solutions that align brand positioning, content strategy, and business growth. From leading always-on paid media campaigns to developing confidential business reports and innovation frameworks, my focus is on building marketing operations that are both efficient and future-read.
What drives me is solving challenges by connecting diverse perspectives and fostering collaboration within interdisciplinary teams. I am passionate about transforming complex problems into opportunities, guiding organizations through change, and positioning brands for sustainable success.
If you are looking for a partner to help accelerate growth, redefine your brand, or reimagine your marketing strategy, I’d be glad to connect.
Contact
Let’s Build Something Together
Whether you’re looking to redefine your brand, transform your marketing team, or launch a strategy for long-term growth, I bring the expertise and clarity to make it happen. As a Marketing Director & Business Strategy Consultant, I combine creative vision with business acumen to deliver results that scale. From digital growth and content strategy to marketing transformation, I help organizations move from ideas to measurable impact. Let’s connect and explore how I can add value to your business.”
Address: Bogotá, Colombia
Hours: 8:00 am – 5:00 pm
Get the full picture of my experience, skills, and achievements in one document. Download my CV and explore how I can add value to your business.